Interfaces within rich media
My early days involved operating as a part of an internal design team at Oomph, a startup that licensed digital publishing software. We were assembled to create the more bespoke solutions for enterprise and brand clients. This time mostly consisted of creating custom navigation and wayfinding within rich media content as well as creating custom interactive solutions that were not possible with the platform straight out of the box.
Coles Recipe App: Redesign
Coles Delicious Christmas: 360° Interactive Panorama
Harley-Davidson: Virtual Product Tour and Interactive Content
App Marketplace: Split Screen
Animation Masterclass: Beach Reboot
Event App: Mad Week
Interfaces within web apps
Eventually moving away from digital publishing meant stepping into a new team under the same parent company to launch Adomatic.io, a tool that uses image recognition to automatically convert static images into animating content.
Adomatic.io Editor
Interfaces within marketing
Moreover, I was also utilised for marketing material designs which meant creating interfaces that were both user friendly and matched user expectations. This included information design, copy, call to actions and forms to ultimately validate markets and optimise conversion rates
Marketing: Email campaigns and landing pages